Adaptively Written: DIFFERENTIATION

Differentiation is the thing or things that make you, YOU. It is important to single yourself out from the others who are also out there trying to single themselves from your blog, post, advertisement, picture, name, or brand. The things that make you stand out from others can be as superficial as the color of your hair, or your location. For example, do you know that there are only approximately 1-2 % of the entire population that have natural red hair in the world today? That fact alone is somewhat amazing to me! Surely you can think of one or two things that makes you different from everyone else. Find that one or two different things about yourself, your business, or your brand and capitalize on it!

Below are some helpful strategies to assist you in making your blog, post, brand, or company stand above all others from Rebekah Radice, a social media expert and strategist who speaks to groups world-wide on this very topic. You can find her website here:

How to Build a Winning Social Media Strategy

  1. Know Your Audience
  • Demographics vary within Social media from one demographic to the next, so it is important to know who you are speaking to.
  • Once you know who your target audience is, it is time to the time to research and understand exactly how, when and why your target audience is using social media.
  • It is also vital to identify a target demographics preferred social media platform so that your strategy can be more focused and direct. This may take a little more research, but it’s worth the extra time!
  1. Take the Time to Wisely Create Your Content
  • This means to carefully think through the message and goal of each post. Is the post relevant to previous posts?
  • Be sure that everything you write or post, whether it is a Facebook post or blog article, make sure everything that you write supports your end goal.
  • Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Whatever the case, do not lose sight of the end result you are working towards.


  1. Make sure to Develop a Cross-Platform Strategy
  • The most successful companies leveraging social media are expanding their impact to many different platforms.
  • Aside from being on Facebook and Twitter they’re enriching their brand recognition with Instagram, Pinterest, Google+, Tumblr, blogs, and LinkedIn. Get your brand out there!
  1. Keeping Your Branding Consistent is Important
  • As you set up your accounts on various social networks, as you should, make sure your logo, color scheme, fonts and graphics are consistent.
  • You want to ensure that no matter where people connect with you, they recognize your brand. Keep it consistent so that your personal brand is easy to identify.
  1. Mix Up your Posts, Tweets, Blogs, Articles, and the like
  • You could just stick with the same old “picture with a caption” format, but DON’T DO IT!!
  • The best social media strategies mix up tactics in their posting when it comes to adding new posts, whether the content is a link, video, image or text only. You want readers to click on it, comment on it, or share it with their friends, so try changing things up and incorporating Infographics, quotes from your latest post or even answers to commonly-asked questions. Variety is the spice of life, after all!
  1. Keep You Audience Engaged
  • Once you catch the attention of your audience, take care to ensure they feel special, because to you they are!
  • Respond to comments, soothe concerns and answer questions. It is important that you stay consistent in your messaging and maintain a professional demeanor.
  1. Follow the 70-30 Rule
  • The 70-30 rule is this: maintain seventy percent engaging content and thirty percent promotional content.
  • The seventy percent should be fun, interesting and/or useful to the online user. Let your audience get involved in the conversation, rather than feeling as if they are being “sold” a pitch each time you post.
  • This will keep your followers communicating with your business and involved, so that way when you do promote, they are far more likely to value whatever information comes their way.
  1. Keep Checking Your Analytics
  • Research is the backbone of any social media strategy. Without a stable foundation, things fall apart.
  • Google Analytics offers a rich database of statistics and analytics that can (and should) guide your posting, writing and strategy decisions.
  • Weigh this information to learn as much as possible about which content is making the biggest impact with your followers, and evaluate how and why some content works and some does not.
  1. Keep up with Trends in the Industry
  • Maintaining a close eye on the pulse of trending topics and stories relevant to your target market should always be your priority.
  • Keeping your posts timely is a sure way to improve the gradual reach of any post, and that’s what we all hope for.
  1. Reconsider, Rewrite, and Revise
  • Take the information you pull from your analytics and adjust your strategy. Consistently. Social media is notoriously fluid. This means your strategy must remain relevant.
  • Throw caution to the wind, and don’t be afraid to succeed!


Works Cited


Radice, R. (2013, Dedcember 7). Retrieved from 10 Steps to Creating a Winning Social Media Strategy:



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