Risky Business in Social Media Marketing for New Authors


The most important thing a new author can do for his or her self is to make a name for themselves on social media. I’m talking all social media channels, and there are quite a few!

Start with the basics:

You probably already have a Facebook account, so your reputation precedes you. The Writing market is a highly competitive one, but that shouldn’t scare you, it should energize you! Your reputation is the beginning of your brand. You must find a way to differentiate yourself from the thousands of other authors and writers setting out to publish his or her first book.

  • What makes your book different?
  • What makes YOU different?
  • I’m not talking about your hair or eye color, but what led you to start writing your book to begin with?
  • Are you an expert?
  • Are you an anomaly?
  • How are you different from everyone else?

Your story doesn’t need to be miraculous by any means, but it does need to be original. And that shouldn’t be a hard concept to grasp.

  • After all, have you ever met someone exactly like you?
  • You need to show the ways in which you are different from others.
  • It’s one thing to tell someone how you are different, but it’s entirely another thing to show them!
  • Just as in your writing, one of the cardinal rules is Show, Don’t Tell, so it is the same with your life!

Join the organizations you will be proud to represent, and organizations with a cause that are close to you. Become an active volunteer in whatever manner is acceptable to you. Time is often the most valuable thing you can give, so don’t feel badly if you are not in a position to give money. Add your name to the mailing lists of organizations you feel proud to be associated with. Even the smallest pebble causes the water to ripple, so don’t be afraid to make yourself known to the general public.

There are a few downfalls to not managing your personal brand, and they are really just basic common sense. The downfalls are shown in the website http://domain.me/dangers-of-not-managing-personal-brand/. I think the best thing you can do for yourself and your career, is to follow these simple guidelines in branding yourself.

What challenges would you imagine that would be involved with social media marketing with for a new author?


2 thoughts on “Risky Business in Social Media Marketing for New Authors

  1. Quite an improvement, Nancy. It’s been a great term. Perhaps we will meet again in a future class. Best wishes for your continued successes!


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